Ecological Event – A fashion trip with the DoitEco Event Study Case – Part 3

Eco-Events Photo Credit: Camille DelcourEco-Events, what are they really? I always wanted to write about this subject because I always have been very interested in the “Event” world, and my participation as a press people to the event DoitEco was just the perfect occasion to write on it. I had the chance to participate in many other eco-events but they were so “non-eco” that I could not allow myself to write on them. Write about what? all the errors they do? I want positive projects;news that moves on, stories showing good practices. An event can be analyzed according to his goal, his organization and the impact it has on the environment. The DoitEco project is a great case to determine your Green Eco-Event Check list.

Environmental event’s Check List

The DoitEco event allowed us to review the global aspect of an eco-event and how a project team can green its event. From our DoitEco study case, we can easily create a detailed check list.

Before launching your event, what is your innovation?Check List

  1. The mission of the event must be related or aligned to environmental issues.
  2. The organization of the event: staff, project team and partners must acquire the adequate behavior and act in respect to the values promoted by the event.
  3. The team has plan and evaluate all the environmental risks and issues to manage.
  4. If the budget allows it: think about how to certify your event
  5. Innovate: you want your event to be unforgettable and attract even more people to the next one, think and brainstorm in order to bring your innovation.

During the event, you are what you do

Grass Grafitti in Athens by DoitEco Photo credit: DoitEco

Grass Grafitti in Athens by DoitEco Photo credit: DoitEco

  1. The event’s communication is performed with the constant constraint of reducing the carbon footprint of the event.
  2. All consumables used during the event have been chosen using an environmental approaches; targeting reduction of trashes, reduction of the carbon footprint etc.
  3. The usage of paper is reserved only for mandatory documents, using paper and printing technologies with the less impact on the environment.
  4. The location of the event is energy and water saving efficiency.
  5. The event promotes green best practices as much to the public or to a specific group of people or companies.
  6. The catering is mainly organic and/or promoting local natural producers.
  7. No food waste accepted and adequate management is performed.
  8. Recycling processes are implemented at all levels of the events where trashes are produce.
  9. Transportation is one the most polluting activity, it is an important part where the organization must ensure the minimum impact or at least the organization must be aware of the emissions it will cause.

After the event, time to clean-up everything

  1. You event is outdoor, make sure you live the environment better than the way you find it; clean-up everything and more if necessary
  2. Communicate to participants and/or partners the impact and the result of the event according to the environmental aspect
  3. Evaluate where your organization failed and how it could have been better for your next event.

Go further

Answering to all the above points brings your event to the top eco-events. But there is always a way to go further, because we always can do better. Even if you have thought about all the possible impacts and ways to reduce them, the event can meanwhile be responsible of irreducible pollution. These emissions can be faced through a simple process of offsetting. What offsetting means? Offsetting your emissions, means that one that cannot stop the pollution it produces, will invest / support a project/cause/NGO in order to balance the bad impact of the event with a good one on the other side. Some interesting websites offers project teams to first evaluate their emissions and then the adequate way to offset them by proposing to donate to various local and international projects (like the Green Evolution website). You prefer to act locally, to improve your impact and image? Then innovate, engage your team in an ongoing eco-project, donate to local organizations, improve your neighborhood’s ecosystem by acting directly on it (clean a square, etc…). Be an eco-actor of your city.

Read the 1st Part

Read the 2nd Part

You need your own study case? Contact me and make your green transition a reality.

About DoitEco: The DoitEco Project is a series of ecological actions and activities which ended on January, 14th2014 at Technopolis culminating in the EcoFashionShow in Greece. Recognized Greek and foreign designers presented creations made out of eco-friendly materials, with their signature to set an example and send a message of sustainability and respect of the environment. Greece is the seventh country in the world to host in the capital the EcoFashionEvent, after Vancouver, Berlin, London, Moscow, New York and Cyprus.

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