Global Sustainable Tourism Criteria–Adding Accountability to Travel


Change by Doing

1342537_10416445Crafty travel marketers try to stay a step ahead of the curve and predict what is the next big thing–that’s their job but it can make some of the rest of us cynical. I must say, I am heartened that in spite of every Tom, Dick, and Harry “greenwashing” their product these days to try and appeal to caring consumers–I appreciate the shift in the zeitgeist that makes that seem like the thing to do. Sustainability is a big buzzword, and for good reason. It matters, and as it matters more and more to us as consumers, it will matter more and more to the providers since we are demonstrating its importance.

Toward that end, a new, global effort has been launched: The Global Sustainable Tourism Criteria, an effort to share the definitions of sustainability across the travel, tourism, and hospitality markets. Previously, like “organic” and “natural” on food…

View original post 188 more words

Advertisements

Your thoughts

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s